Inside
There are 63 pages in this issue, 16 of which are adverts (approximately 25%)
The products advertised are band merchandise, albums and singles on various formats (CD, mp3 etc), upcoming tours/concerts, clothing, video-games and current television programmes.
The featured articles/topics in this issue are Band breakups, bands currently in the process of recording new albums, bands having troubles, personal struggles of band members, album re-releases, new album releases and bands who have just finished recording but have not yet released the album.
the types of articles in this issue are separated into "music related", and "personal"
There are 10 double-page spreads and they are mostly about upcoming albums and personal struggles of bands.
There are also quite a few advertorials which are hard to distinguish whether they are adverts or articles.
This magazine does have a "house style", for example, next to the page numbers there is a small "Kerrang!" logo written in capital letters and also a recurring theme of the article topics on the top right or left hand corners. Another example of the house style is that the articles, headings and general writing style is very colloquial.
The house style is appropriate to the target audience which implies that the target audience, mostly young people aged 16-25, will like being 'spoken' to colloquially and being able to find what the article is about just by looking at the top hand corner of the page.
Showing posts with label kerrang. Show all posts
Showing posts with label kerrang. Show all posts
Wednesday, 24 November 2010
Cover analysis Kerrang!
The cover
The magazine title is "Kerrang!". The magazine's name is onomatapoeic and "refers to the sound made when playing a power chord on an electric guitar"
The title logo is white and in capital letters. it is in a sans-serif font and is meant to look worn around the edges. It is about half covered by members of the band Parkway Drive but is still recognisable.
There is a strapline. It says "My Chemical Romance: Access all areas live report!" and is all in white apart from "My Chemical Romance" which is in yellow.The whole strapline is in capital letters.
The main image of this issue (#1337) is of the band Parkway Drive. They are all smiling and looking straight at the camera. They are all wearing different clothing- The lead singer wearing a shirt, and the others wearing various coloured t-shirts. The band's lead singer is standing slightly in front of the other members and is turned slightly to the side, whereas the others are facing forward.Other images appear on the cover. One is of the lead singer of the band My Chemical Romance, Gerard Way, one is of three members of the band Bring Me the Horizon. The other images are of the band Green Day as they are promoting the posters inside this issue, which is a Green Day poster special.
The cover lines promote Escape the Fate's new album, Stone Sour and Avenge Sevenfold's current tour, and interview with the singer of the band Linkin Park and the band Bring Me the Horizon taking part in the "K! quiz".• Explain the connotations of typefaces (fonts), graphics, colours etc.
The language on the cover is very colloquial and the magazine 'talks' to the reader as it says things such as 'Access all areas live report' and 'Parkway Drive- the band you need to hear right now!" making the reader feel personally involved in this.
The cover is similar to that of other magazines of this music genre, as there is generally a band or a member of a band on the front of 'rock' magazines. I think its USP (unique selling point) is taht there are lots of posters included in every issue and that there is the "K! quiz" also in every issue.
The magazine title is distinctive as it is larger than most titles, meaning is is eye catching. It is also white and on a balck background, which also brings the attention of the reader.
The magazine title is "Kerrang!". The magazine's name is onomatapoeic and "refers to the sound made when playing a power chord on an electric guitar"
The title logo is white and in capital letters. it is in a sans-serif font and is meant to look worn around the edges. It is about half covered by members of the band Parkway Drive but is still recognisable.
There is a strapline. It says "My Chemical Romance: Access all areas live report!" and is all in white apart from "My Chemical Romance" which is in yellow.The whole strapline is in capital letters.
The main image of this issue (#1337) is of the band Parkway Drive. They are all smiling and looking straight at the camera. They are all wearing different clothing- The lead singer wearing a shirt, and the others wearing various coloured t-shirts. The band's lead singer is standing slightly in front of the other members and is turned slightly to the side, whereas the others are facing forward.Other images appear on the cover. One is of the lead singer of the band My Chemical Romance, Gerard Way, one is of three members of the band Bring Me the Horizon. The other images are of the band Green Day as they are promoting the posters inside this issue, which is a Green Day poster special.
The cover lines promote Escape the Fate's new album, Stone Sour and Avenge Sevenfold's current tour, and interview with the singer of the band Linkin Park and the band Bring Me the Horizon taking part in the "K! quiz".• Explain the connotations of typefaces (fonts), graphics, colours etc.
The language on the cover is very colloquial and the magazine 'talks' to the reader as it says things such as 'Access all areas live report' and 'Parkway Drive- the band you need to hear right now!" making the reader feel personally involved in this.
The cover is similar to that of other magazines of this music genre, as there is generally a band or a member of a band on the front of 'rock' magazines. I think its USP (unique selling point) is taht there are lots of posters included in every issue and that there is the "K! quiz" also in every issue.
The magazine title is distinctive as it is larger than most titles, meaning is is eye catching. It is also white and on a balck background, which also brings the attention of the reader.
Kerrang! General magazine analysis
Kerrang!'s target audience is claimed to be 16-25 year olds
Kerrang! costs £2.20 and is released weekly.
Its total circulation is 43,000.
The data available for Kerrang! on the NRS website is that 421,000 people bought Kerrang! between June 2009 and June 2010 and that more 15-44 year olds read it than the 45+ age group. Also, a lot more men read Kerrang! than women (approximately 60% of the readers were men).
According to a pdf on the ABC website, Kerrang!'s circulation in is 42,967 in total (41,551 in the UK and the R.O.I and 1,416 in other countries). No data for the monthly revenue streams from advertising and circulation is available.
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