Wednesday, 24 November 2010

Kerrang! General magazine analysis

GeneralBauer Consumer Media publishes the magazine 'Kerrang!'. They also own "more than eighty influential media brands spanning a wide range of interests, including Heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, Q and the Big City Network" according to their website.
Kerrang!'s target audience is claimed to be 16-25 year olds
Kerrang! costs £2.20 and is released weekly.
Its total circulation is 43,000.
The data available for Kerrang! on the NRS website is that 421,000 people bought Kerrang! between June 2009 and June 2010 and that more 15-44 year olds read it than the 45+ age group. Also, a lot more men read Kerrang! than women (approximately 60% of the readers were men).
According to a pdf on the ABC website, Kerrang!'s circulation in is 42,967 in total (41,551 in the UK and the R.O.I and 1,416 in other countries). No data for the monthly revenue streams from advertising and circulation is available.

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